The Create Unknown Archives | Page 2 of 4

October 10, 2019

Making of “Can Pasta Hold Your Weight?”

Given an opportunity to make almost any video, Kevin and Matt journeyed to Rome, Italy to build a chair out of pasta. On an incredibly tight timeline, the guys assembled a team from around the world and overcame a ton of obstacles to make it happen. In this episode, we talk about the making of "Can Pasta Hold Your Weight?" and how it was a microcosm for life as a creator. ⭐️ Click here to unlock the full 2 hour 15 minute ad-free episode In a span of only around two weeks, Matt and Kevin coordinated a video shoot at......

September 26, 2019September 26, 2019

Coffee Break enters The Create Unknown

Stephen from Coffee Break stops by to talk about his groundbreaking video about the inner workings of YouTube’s trending page. Building off his past (and new!) research, Stephen has very unique insight into what YouTube values. We talk about how secret ratings on videos can affect not only monetization and reach, but also brand deals. In a real world example, we discuss how YouTube treated Coffee Break’s amazing documentary on vaping and how he’ll never make another vaping video again. We also dive into how YouTube is self-selecting certain types of content (whether it wants to or not). We also......

September 18, 2019September 19, 2019

There’s Something Wrong with Stranger Things (ft Sean Malone)

Kevin loved Stranger Things. He thought he had found the show that would be his all-time favorite. Then season 2 and 3 came along and Kevin's world crumbled. Today, we bring in some help to try to help Kevin see the light with mixed results. Sean Malone is the Director of Media at the Foundation for Economic Education (FEE) and runs the FEE YouTube channel which has amassed over 110k subscribers. We brought him onto the show because possibly more than anyone, Sean studies and breaks down stories. That's the basis behind his Out of Frame content. In this episode,......

September 16, 2019

Why Don’t Rich YouTubers Retire?

PewDiePie and Ninja have reached the mountaintop. So have Jerry Seinfeld, Steve Martin, and David Letterman. Yet not one of them has decided to walk away from it all to live a stress-free life… except a handful of exceptions like Nicki Minaj and Rick Moranis. Why? In this episode, we talk about what drives creators to continue doing what they do even when they're financially set for life and have a long list of accomplishments? We also talk about whether the guys will one day give up on YouTube and find new creative outlets, and why so many creative people......

September 5, 2019

William Osman enters The Create Unknown

The brilliant, singularly-talented William Osman takes a unique approach to creating content: truly, there’s only one egg-dropping madman on YouTube. In this episode, William Osman tells us about making fairly pedestrian laser-cutting videos with the goal of landing a job… and how a laser cut bust of Vin Diesel made out of ham and cheese kickstarted his popularity. We also learn about what it's like to live with fellow YouTuber Michael Reeves and how it inspired William to create a carpet that delivered an electric shock when his roommate walked too loudly....

The Create Unknown podcast, The Worst Advice Ever

August 29, 2019September 4, 2019

Is This The Worst Advice Ever?

There's a meme going around that seemingly everyone is hailing as fantastic advice: "Don't take criticism from people you wouldn't go to for advice." Categorically, this is dumb. Subjectively this is dangerously stupid. Kevin and Matt talk about why you should be open criticism and how seeking different opinions allows you to grow as a creator and as a person....

August 22, 2019August 22, 2019

We Got Bludgeoned by YouTube’s Hammer

In the wake of Vox Adpocalypse and the fallout from Carlos Maza and Stephen Crowder's feud, YouTube has rolled out more changes to its automated content regulation and countless channels have been swept up in the mess -- including Vsauce2. In this episode, we talk about how the brute force, computer-driven system is increasingly causing problems for creators who put out objectively inoffensive content. ⭐️ Unlock the full 1 hour 40 minute ad-free extended episode at We also talk about how YouTube is now deliberately passing over quality content as seen in the algorithm's throttling of Coffee Break's recent examination......

August 15, 2019August 15, 2019

Welcome to Phase 3 | King of Random’s Secret Legacy

What is Phase 3? We’re weekly, and now we’ve got a Baby Gang, a hopping Discord server, Creator services, an ad-free feed… and it all comes from over two years of Phases 1 and 2. How does a show like TCU work? How does it even happen? What takes so long? From workflow to conversation chemistry, it’s complicated -- including developing a unique aesthetic that we talk about in detail during the aftershow. Kevin talks about why KFC is the best first date, and we discuss how creating and building a show is a lot like a relationship. Patreon isn’t......

June 19, 2019June 20, 2019

Kingani enters The Create Unknown

The intensely fun and funny, Kingani, joins us to talk about how the next generation of creators see the world. Ani is a hugely popular, comedy YouTuber who rose to fame from the Discord community. This is an entirely new realm for "boomers" like Kevin and Matt, so Ani provides on-the-ground insights into how the community sees hot button issues like YouTube drama, the Social Blade controversy, and the Two YouTube's Theory. As the role of creator evolves, what are the implications for maintaining private and public personas? Is it possible to connect with fans while maintaining a personal life?......

Veritasium (Derek Muller) enters The Create Unknown podcast - Episode 12

June 6, 2019June 19, 2019

Veritasium enters The Create Unknown

Derek Muller of the science channel Veritasium joins us to talk about his new study of the YouTube algorithm and how it helped him rocket a recent video to over 30 million views in days. We dive deep into how a conversation with MrBeast got Derek to think differently about why YouTube promotes certain videos and why others get buried. What are the implications of these changes, and how does it shape the way people consume content? Is YouTube becoming more like the music industry, where creators have greatest hits rather than consistent views? We also talk about the unique......