The Create Unknown Archives | Page 3 of 4

May 24, 2019June 19, 2019

Carson enters The Create Unknown

We’ve dubbed CallMeCarson the “DaVinci of Dumb,” and he’s earned that title. Carson is leading a new genre of comedy in which sophisticated, multi-faceted humor is reduced to what can only be described as perfectly dumb content. We unpack where that humor comes from and how it’s formed as we reveal just how smart Carson has to be to act so dumb. A lifetime of total saturation in all things YouTube has turned Carson into a quick, sharp humorist with a knack for building thriving communities of fans -- including a Discord with nearly 200,000 members. From cursed images to......

May 9, 2019June 19, 2019

Casey Neistat enters The Create Unknown

YouTube legend Casey Neistat enters The Create Unknown to talk about the current state of the platform and how its “Golden Age” may be long gone. Casey understands that YouTube as a media platform has to work for fans, creators, and advertisers -- and he gets that delicate, constantly-shifting balance better than anyone -- the question is, are YouTube's latest changes saving the site or destroying it? We also dive into the expectations of YouTube audiences and how tapping your community’s knowledge can help drive flexible, evolving content. We talk about his reaction to his Logan Paul interview, de-platforming, and......

April 25, 2019June 19, 2019

PsychicPebbles enters The Create Unknown

Legendary OG YouTube animator Zach Hadel (PsychicPebbles) enters The Create Unknown to talk about how the changing landscape of YouTube monetization is leaving animators out in the cold. Our conversation touches on the details of the animation business, from creating concepts and characters to pitching your cartoon to a network. Zach delves into his inspirations, explains how he chooses projects, and introduces us to Gilby, who’s just a regular working class guy. Zach’s career includes Hellbenders (with OneyNG), work on SpongeBob Squarepants, SleepyCabin’s SleepyCast, collaborations with JonTron, outstanding appearances on the h3h3 Podcast, his own series Schmucks, and most recently......

April 11, 2019June 19, 2019

Quackity enters The Create Unknown

Quackity hosts Discord’s Got Talent, he’s been a grandma on Twitter, he’s raided games like Club Penguin and toyed with tech support scammers… and he’s had some bad experiences eating Lunchables. But behind Quackity’s comedic talent lies a purposeful and nuanced approach. In this episode we break down the hidden thoughtfulness at the heart of Quackity’s online persona and how he’s building a long-term career out of carefully-crafted ephemeral content. From high-speed editing to a plan that includes having no plan, Quackity explains how he avoids patterns that lure creators into burnout and erode their content quality. Most importantly, we......

February 21, 2019June 19, 2019

How to Make YouTube Sausage

Kevin and Matt go deep into the process behind making a Vsauce2 video to show how the YouTube sausage gets made… and it’s a lot more complex than you may think. We want to open viewers’ eyes to the many steps of the creative process that results in the content they love, and help creators themselves navigate the daunting, sisyphean journey of making videos. We plunge into the creative process by discussing how to generate an idea and how to narrow down the right topic for a video. Then we get into the action steps, which include researching and writing......

January 24, 2019June 19, 2019

The Two YouTubes Theory

The most disliked video in the history of YouTube was made… by YouTube. And the most liked video? That’s PewDiePie’s response to it. So, what’s going on here, and what does it mean for the future of YouTube? In the wake of the disastrous 2018 YouTube Rewind, we dive into whether YouTube can achieve its corporate goals without alienating the robust communities of viewers and creators that built the platform in the first place....

January 10, 2019June 19, 2019

Kwebbelkop enters The Create Unknown

Kwebbelkop’s high-energy gaming videos showcase his excitement and hilarity -- but underneath lies one of the most insightful entrepreneurial minds in the creator industry. We start with his decision to go full-time right out of high school as he proved to his mom that YouTube could actually be a career. From there, Jordi gives a masterclass in the process of building a sustainable, consistent business with tremendous potential for growth. We dive into how a book about McDonald’s steered Kwebbelkop toward creating an efficient manufacturing line for his videos that allowed him to maintain the ultimate quality control. That leads......

Vsauce - Michael Stevens - On The Create Unknown podcast

December 20, 2018June 19, 2019

Vsauce’s Michael Stevens enters The Create Unknown

Michael Stevens enters The Create Unknown! The internet’s science dad and the creator of Vsauce joins us to talk about starting YouTube's largest education network. We go way back to the origin story of Vsauce as a gaming channel through his decision to bring Kevin into the fold as Vsauce2. Michael continues to push the boundaries of the platform, and we hear about how that led him to innovate new video formats and projects like Mind Field and DONG. We also dive into the wave of Vsauce memes and what it’s like to be part of the culture of the......

December 6, 2018June 19, 2019

iDubbbz enters The Create Unknown

There’s no one on YouTube quite like iDubbbz. Ian Carter enters The Create Unknown to talk about how he rose up from streamer to the comedic Content Cop of YouTube. We explore his unique creative process that allows him to continuously experiment with style and format as he pushes the limits of the YouTube medium… and we also learn that beneath his controversial exterior, a commitment to integrity allows iDubbbz to maintain freedom and control over his content without fear of alienating brands or succumbing to demonetization. We dive deep into the origins behind the fan favorite Content Cop series......

November 20, 2018June 19, 2019

iJustine enters The Create Unknown

We're joined by tech and YouTube legend iJustine, who tells us about her unique journey as an online pioneer. From showcasing her life as the first streamer of what would eventually become Twitch to being one of the earliest adopters of sites like Twitter and YouTube, Justine details how creators can stay fresh and sane. We even get into the unique struggles of being a woman talking tech on YouTube and her tips for overcoming negativity. She also tells us the story of the invention of the chicken nugget....