January 24, 2019

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The most disliked video in the history of YouTube was made… by YouTube. And the most liked video? That’s PewDiePie’s response to it.

So, what’s going on here, and what does it mean for the future of YouTube?

In the wake of the disastrous 2018 YouTube Rewind, we dive into whether YouTube can achieve its corporate goals without alienating the robust communities of viewers and creators that built the platform in the first place.

Hosts are Kevin Lieber and Matt Tabor

Executive Producer is Dave Keine

Theme by Mega Drive. Listen to the awesome Mega Drive album, Seas of Infinity.

“The Create Unknown” is a Vsauce2 production in association with Triangle Content.

There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2 to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast. New episodes come out every other Thursday.  Listen for free on your favorite podcast app and on YouTube.

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The Create Unknown