June 6, 2019
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Derek Muller of the science channel Veritasium joins us to talk about his new study of the YouTube algorithm and how it helped him rocket a recent video to over 30 million views in days. We dive deep into how a conversation with MrBeast got Derek to think differently about why YouTube promotes certain videos and why others get buried. What are the implications of these changes, and how does it shape the way people consume content? Is YouTube becoming more like the music industry, where creators have greatest hits rather than consistent views?
We also talk about the unique challenges of creating educational content and how to approach topics that might not be 100% original. Along the way we touch on viral tweets, pools full of gummy bears, and the properties of the element Veritasium.
Check out Veritasium on YouTube, Twitter, and Instagram. ⠀
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FROM THIS EPISODE
- Veritasium Videos
- Mark Rober’s Glitter Bomb Video
- MrBeast’s YouTube Channel
- Vsauce2’s “The Demonetization Game”
- Vsauce2’s “The Invention of Blue”
- It’s Okay to Be Smart’s “Why Is Blue So Rare In Nature?”
- Marshall McLuhan’s “The Medium is the Message”
Hosted by Kevin Lieber and Matt Tabor
Executive Producer is Dave Keine
Edited by Adam Ganong
Theme by Mega Drive
TV wall by Jonas Bers
Opening Animation by Kidmograph
City Animation by Eric Langlay
Makeup by Mo Lewit
Photography by Paula Lieber
Microphones and Equipment provided by Røde Microphones.
“The Create Unknown” is produced by Triangle Content.
There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.
In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2 to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.
Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.
‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast. New episodes come out every other Thursday. Listen for free on your favorite podcast app and on YouTube.
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