September 12, 2019

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PewDiePie and Ninja have reached the mountaintop. So have Jerry Seinfeld, Steve Martin, and David Letterman. Yet not one of them has decided to walk away from it all to live a stress-free life… except a handful of exceptions like Nicki Minaj and Rick Moranis. Why?

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In this episode, we talk about what drives creators to continue doing what they do even when they’re financially set for life and have a long list of accomplishments? We also talk about whether the guys will one day give up on YouTube and find new creative outlets, and why so many creative people never really stop (hint: they can’t).

Along the way we dive into the inherent cognitive discontent that leads them to either keep making stuff or to burn out entirely… and we learn a new word to describe a distinct pressure in the lives of creatives: “anomie.” We also talk about the stunning transformations of Filthy Frank and Rick Moranis and how their unique cases reflect just how difficult it is to be an entertainer.

We develop contingency plans for when Michael and Jake try to murder you, Kevin hides his secret posters, and Matt has pee-pee poo-poo time. Kevin spills the details about his old band, and we all learn way too much about the sardine industry.

All that and more!

Join our Patreon to unlock the extended episode, which includes additional, more personal content, including:

  • Matt sips champagne with Joe Jonas while Kevin searches for a solar eclipse
  • Kevin weighs in on his favorite Vsauce2 video and which videos he’d remake
  • UPDATE on Kevin’s exploding eyeballs
  • Michael Stevens’ secret recipe for Vsauce

THE CREATE UNKNOWN

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Hosted by Kevin Lieber and Matt Tabor

Executive Producer is Dave Keine

Theme by Mega Drive

TV wall by Jonas Bers

Opening Animation by Kidmograph

City Animation by Eric Langlay

Makeup by Mo Lewit

Photography by Paula Lieber

“The Create Unknown” is produced by Unknown Media.

There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2 to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast. New episodes come out every other Thursday.  Listen for free on your favorite podcast app and on YouTube.

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The Create Unknown