September 26, 2019


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The Create Unknown podcast from Triangle Content

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Stephen from Coffee Break stops by to talk about his groundbreaking video about the inner workings of YouTube’s trending page. Building off his past (and new!) research, Stephen has very unique insight into what YouTube values. We talk about how secret ratings on videos can affect not only monetization and reach, but also brand deals.

⭐️ Click here to unlock the full 1 hour 50 minute ad-free episode

In a real world example, we discuss how YouTube treated Coffee Break’s amazing documentary on vaping and how he’ll never make another vaping video again. We also dive into how YouTube is self-selecting certain types of content (whether it wants to or not).

We also take the opportunity to talk about Stephen’s research into science’s replication crisis and how scientists are encouraged to go along with publication’s over-the-top headlines.

Along the way, we talk about everything including Matt’s plan to get to the top of trending by twerking, a potential Vsauce2/Coffee Break collaboration, an AI bot that creates YouTube titles, Veritasium’s snails, and much much more.

Join our Patreon to unlock the extended episode, which includes additional, more personal content.


Hosted by Kevin Lieber and Matt Tabor

Executive Producer is Dave Keine

Edited by Adam Ganong

Theme by Mega Drive

TV wall by Jonas Bers

Opening Animation by Kidmograph

City Animation by Eric Langlay

Makeup by Mo Lewit

Photography by Paula Lieber

“The Create Unknown” is produced by Unknown Media.

There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2 to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast. New episodes come out every other Thursday.  Listen for free on your favorite podcast app and on YouTube.

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