October 17, 2019


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The Create Unknown podcast from Triangle Content

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For the most part, everyone knows that YouTubers can make money when the platform plays ads before and during their video. For a long time, that was how things worked and it was good enough. However, recent events such as a demonetization have shown creators that the importance of diversifying their revenue, and they’ve been working with brands directly.

⭐️ Click here to unlock the full 1 hour 27 minute ad-free episode

This episode has been in the works for almost a year now. We wanted to pull back the curtain on how these deals happen. From initial contact to contracts to execution, we talk about how all the details.

These deals not only bring in revenue for creators, but can often give them a budget and access to make truly amazing videos. There are many benefits to working with brands, if you get it right. Along the way, we talk about all views aren’t equal, the story behind Kevin’s first sponsored deal, Matt’s experience on the business side, and much more.

Also, as promised…KEVIN EATS A SARDINE!

Hosted by Kevin Lieber and Matt Tabor

Executive Producer is Dave Keine

Theme by Mega Drive

TV wall by Jonas Bers

Opening Animation by Kidmograph

City Animation by Eric Langlay

Makeup by Mo Lewit

Photography by Paula Lieber

“The Create Unknown” is produced by Unknown Media.

There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers.

In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2 to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand.

Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer.

‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast. New episodes come out every other Thursday.  Listen for free on your favorite podcast app and on YouTube.

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The Create Unknown